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Reducing Overservicing and Maximizing Profitability

New Ways for Creative Agencies to Boost Their Value

Tuesday, March 28, 2017 / 1:30 - 2:30 p.m. ET

Join Gould+Partners and ClickTime to learn how to stop overservicing and dramatically improve profitability. Our expert speakers will provide best practices for PR firm owners and C-level executives who want to maximize their agency’s time and effort and maximize the value of their business.

Brett Foreman
Sr. Agency Account Manager


Brett Foreman has helped 100s of agencies reduce administrative costs, drive increased revenue, improve employee utilization, and manage capacity. As Sr. Agency Account Manager at ClickTime, Foreman counsels agency leaders on how to streamline operations and use time, budgeting, and forecasting data to develop and exceed aggressive financial goals. 

Rick Gould, CPA, J.D.
Managing Partner

Rick Gould, CPA, J.D., is managing partner of Gould+Partners, which specializes in PR firms mergers and acquisitions and management consulting. Gould has represented more than 500 PR firms as CPA, Merger & Acquisition facilitator & Financial/Management Consultant, including Finn Partners and SHIFT Communications. He is the author of “The Ultimate PR Agency Financial Management Handbook: How to Manage By The Numbers for Breakthrough Profitability of 20% or Greater,” and “Doing It The Right Way: 13 Crucial Steps For A Successful PR Agency Merger Or Acquisition.”  Gould has been featured in numerous industry publications, and his annual “Financial Benchmarking/Best Practices,”  survey is now celebrating its 30th year.

Matthew Schwartz
Editorial Director

Matthew Schwartz is responsible for driving editorial content and brand management for Gould+Partners. Matthew, formerly group editor at PR News, is a multimedia editor and business journalist with deep knowledge of PR, marketing communications, social media, content marketing, B2B media/marketing and integrated communications. He is an assignment editor for the Association of National Advertisers (ANA) and contributing writer to He previously worked for Crain Communications, Fox News Channel and CNN.


During this webinar you’ll learn how to:

  • Reduce/cease overservicing
  • Sharpen billing rates across the firm
  • Boost profitability and valuations
  • Budget, forecast and hire effectively
  • Increase utilization across the agency
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“Rick Gould has been a trusted and valued consultant to Taylor for more than a decade. In fact, Rick was one of the few advisors at my side when I became CEO of Taylor ... and he continues to help us throughout our transformation process.”

Tony Signore
CEO & Managing Partner


Join Gould + Partners and ClickTime to learn how to maximize profitability and manage a best-in-class creative agency!

“ClickTime saves our team hundreds of non-billable hours a week — and nearly $200,000 a year.”

Annemarie Anaya

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